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The Value Of Blogging For Your Architectural Business

Digital Marketing

Do you own an architecture firm and wonder if blogging is necessary for your business?

Your business blog is a powerful marketing tool that you can use to reach potential customers, just like email marketing, social media, and direct marketing.

The Importance Of Blogging The Importance Blogging For Your Architectural Business

Blogs are a crucial marketing tool that businesses can use to increase their website traffic and to convert that traffic into leads.

Your blog also provides a unique opportunity to establish trust with someone who has just discovered your website for the first time – a benefit that cannot be underestimated.

Drive More Traffic

There are two types of traffic that can come to your website, and a blog can assist with both:

  • Organic traffic.
  • Paid traffic.
  • Organic Traffic.

Imagine you recently published a blog titled “10 Modern Architectural Designs You Will Love.”

Someone sits down with their laptop and searches for “modern architectural designs” on Google and comes across your blog post. You now have a new visitor to your website who is reading your blog post and finding the exact information they were looking for.

If you have done a great job, this website visitor isn’t leaving after reading a few lines of your blog post.

Instead, they are exploring your website further, potentially reading more blogs and website pages.

They have decided that they like what you have to say and want to learn more about your business. Perhaps they sign up for your email newsletter, or maybe they bookmark some of your completed project photos for inspiration.

They might even decide to follow you on Instagram or LinkedIn.

All of this would not have been possible without your blog post.

Of course, there is no guarantee that writing a blog post will put you at the top of the search results page.

There could be countless architects blogging about modern designs across the world. Search engines take numerous factors into account when deciding who gets to appear on the first search results page for any given keyword or search term. (But that is a discussion for another day.)

But there is another way to use that same blog post to attract the other type of traffic:

Paid Traffic:

Have you tried digital advertising yet? You can advertise your architectural services on Yelp, Google, Facebook, Instagram, Pinterest, Twitter, YouTube, and other platforms.

But Facebook is the ultimate king of social media and a great place to start if you want to invest in digital advertising.

And your blog is the ideal foundation for your Facebook ads.

Want to attract more website visitors from your local area? Facebook allows you to target its ads specifically, allowing you to serve up your ads to a very specific audience.

For example, homeowners who live within 25 miles of your office and are interested in architecture and interior design. Then add some more interests such as “minimalist living” and “home renovation.”

Does this sound like someone who might be interested in your architectural services?

We think so too.

So take your blog post about modern architectural designs and head on over to Facebook. Create your target audience and share that post with people who may be interested in your services.

Turning Your Website Traffic Into Qualified Leads 

As a construction company, your website traffic is the key to finding potential clients. Dreams Animation can help you convert that traffic into valuable leads.

We’ll add calls-to-action to your blog posts, encouraging visitors to exchange their contact information for resources such as:

  • A kitchen remodel budget estimator.
  • A guide to surviving a remodel project.
  • An infographic on permits and planning.

With this contact information, we’ll help you send out helpful tips and advice on planning, budgeting, and surviving a remodel project. We’ll even send inspiring before and after pictures of completed projects to keep your potential leads engaged.

Be The Expert In Your Niche

Your blog is the perfect place to showcase your expertise in the construction industry and earn the trust of your visitors and potential leads.

Dreams Animation will work with you to identify the common questions and issues your clients face. We’ll provide solutions to these problems through your blog posts, positioning you as an authority in your field.

By addressing the pain points, problems, and solutions that your clients face, you will establish yourself as a trustworthy expert.

With a well-written and informative blog, you’ll attract more qualified traffic to your site, those who are specifically seeking the products or services that you offer. This will help convince potential clients that you are the right contractor for their project.




Tags: Digital Marketing

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