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Strategies, Tips & Insights to Grow Your Business

Why Video Marketing is a Game Changer For Your Website

Digital Marketing

Are you looking to increase engagement and drive more traffic to your website? Video marketing may be the answer you’ve been searching for!

Consider these compelling facts

  • YouTube is the second most visited website in the world, after Google.
  • Over 60% of people prefer to watch videos online rather than TV.
  • Video content is more memorable and effective than written content, with viewers retaining 95% of the message compared to only 10% when reading.
  • 81% of businesses use video as part of their marketing strategy.

Video content is an exciting and popular form of storytelling, making it an excellent tool for building your brand. With the advancements in technology, creating high-quality videos can now easily be done using a smartphone.

If you’re a construction professional or artisan contractor looking to boost awareness of your business, find more leads, and grow your brand, video marketing is an essential tool that you cannot afford to miss out on.

Using Video To Grow Your Contractor Business

According to a report by Hubspot, over 50% of consumers want to see videos from brands, more than any other type of content. But how can contractors use video to their advantage?

By incorporating video into your overall marketing strategy, you can:

  • Boost website traffic – videos attract 300% more traffic and help nurture leads.
  • Enhance social media marketing – social media posts with video receive 48% more views.
  • Elevate email marketing – adding video to emails can increase click rates by 300%.

So, what types of videos should you be creating to market your artisan contractor business?

  • Demonstration videos: show your audience how to do small DIY projects at home, such as painting, plumbing, or tiling, and become a trusted resource.
  • Educational videos: illustrate real-life examples of the damage done by mold or the dangers of remodeling without a licensed contractor.
  • Live videos: take your audience on a virtual tour in real-time as you work, pick up materials, or reveal a completed project.

Ready to get started with your first video? Here are some tips:

Creating a Strategy For Your Video Marketing

Before you begin filming, it’s essential to have a clear strategy and intent for your video. By taking the time to plan your video, you’ll have a better chance of producing a high-quality finished product.

Consider the following

  • Determine your goal: What are you trying to accomplish with your video? Every video should have a purpose and align with your overall marketing strategy.
  • Identify your target audience: Who will be watching your video? What are the problems, questions, or concerns your audience has that you can solve? Your video should be tailored to a specific persona and address a particular problem.
  • Craft your message: Script out your video before filming. Start with your purpose and outline what you want to say, including the points you want to cover and the demonstrations you want to give. Include a solid introduction and call-to-action.
  • Gather the necessary resources: Determine whether you need to add custom graphics or animations to your video or if you need sound clips. If necessary, ensure that you have the right resources in place to produce the final version of your video.

By incorporating video marketing into your overall marketing strategy, you can increase engagement, drive more traffic to your website, and grow your artisan contractor business. With a clear strategy and intent, you can create compelling and effective videos that will help your business stand out in the digital age.

Unleash the Power of Your Smartphone Camera

You don’t need to be a professional filmmaker or have expensive equipment to create engaging videos for your construction business. Your smartphone is a powerful tool that can capture stunning footage. Here are some tips to get started:

  • Clean your lens.
  • Make sure you have enough storage space.
  • Turn on airplane mode to avoid interruptions.
  • Shoot in landscape mode.
  • Use a tripod or stabilizer.
  • Don’t zoom in, move closer instead.
  • Lock your exposure to avoid refocusing.
  • Use natural lighting or invest in a lighting kit.

Once you have your footage, it’s time to move on to the next step.

Edit Your Video Like a Pro

Editing your video is crucial to make it more engaging and polished. There are various free and easy-to-use video editing software programs that you can use to refine your footage. Here are some options:

  • iMovie (for Apple users)
  • Windows Movie Maker.
  • YouTube Video Editor.
  • Magisto.
  • Adobe Premiere Clip.
  • Vizmato.
  • Power Director.
  • Quik.

In editing, you can

  • Add audio and video clips to your timeline.
  • Use transitions and title screens.
  • Clean up the audio by removing pauses and filler words.
  • Keep it short (under 2 minutes) for better engagement.
  • Start strong to grab viewers’ attention from the beginning.
  • Once you’re satisfied with your video, it’s time to publish it.

Publish Your Video and Reach a Wider Audience

YouTube is an excellent platform for hosting and sharing your videos. With over 2 billion monthly active users, it’s a powerful tool to reach a broad audience. Here are some tips to optimize your videos for YouTube:

  • Use clear, descriptive, and concise titles.
  • Write a compelling video description.
  • Add relevant keywords to help viewers find your content.
  • Add captions to make your content accessible.
  • Use cards and end screens to promote other relevant content.

Once your video is published, you can share it on your other social media platforms such as Facebook and Twitter. By leveraging the power of video, you can showcase your construction business and connect with potential clients in a compelling way.

Why Video Marketing is a Must-Have for Your Construction Business

Video marketing is not just a trend; it’s a proven marketing tactic that yields impressive results. By investing in video marketing, you can:

  • Create engaging and personalized content that resonates with your audience.
  • Establish your brand identity and stand out from competitors.
  • Reach a wider audience and connect with potential clients.
  • Demonstrate your expertise and showcase your services.

In conclusion, video marketing is a must-have tool for your construction business. With your smartphone and some free editing software, you can create stunning videos that showcase your expertise and connect with potential clients. At Dreams Animation, we specialize in website development and maintenance and can help you create a website that showcases your video content and attracts more clients.



Tags: Digital Marketing

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