Website Development Strategies to Boost Your Business This 2023
Dreams Animation, a website development and maintenance company, understands that marketing and advertising a service-based business can be challenging. You may have started your own business because you excel at what you do, but marketing is a whole different ball game. However, to grow your business, it is essential to have a solid marketing strategy in place. This article outlines some key strategies, but to take your marketing to the next level, contact us today!
2023 is an exciting year for businesses as there are numerous digital marketing options available. Choosing the right ones and implementing them can have a significant impact on your business.
It’s important to start small when it comes to marketing. Implementing simple action items can help you get started, and as you gain experience, you can refine and narrow in on what’s working best.
To help you get started, here are eight website development strategies you can use to help your business grow this 2023.
Understanding Your Clients for an Effective Website Development Strategy
The traditional sales funnel has evolved, and consumers no longer follow a predictable path. Götz Thümecke says, “In short, customers do what they want, when they want and how they want. They don’t gather information in predictable patterns anymore.”
However, you can still develop a successful website development strategy by shifting from the sales funnel view to the customer life cycle view. Focus on building deeper relationships with your customers throughout their journey. Make it easy for them to access opinion-influencers, such as ratings and testimonials. Engage them via social media and solicit feedback. Ensure you are available for communication at all times.
Identify all the touchpoints in the buyer’s journey and determine where your potential clients may interact with your business. Do you need to improve your presence at any of these touchpoints? Are you not available at some of them? SEO, social media, third-party websites – all of these contribute to the customer relationship that’s key to converting a prospect into a lead.
Boost Your Business with Google My Business
If you want your business to be found, getting it listed on Google is crucial. Google My Business is a free and easy way to do this.
According to Bright Local, a typical business receives 59 actions from their Google My Business listing each month.
Set up your business account by providing essential information, such as your business name, address, and most importantly, your contact information. Once listed, ask your customers to leave reviews on Google. Positive reviews are a great way to build trust with potential customers.
Professional Website Design is Essential
Having a professional-looking website is critical to the success of your business. Your website is your digital office, and it needs to look credible and trustworthy. According to a study by Stanford, 75% of consumers judge a business’s credibility by the design of their website.
To ensure your website looks professional, keep it clean and simple. Remove any unnecessary details that may distract users. Make it easy for users to find essential information, but also allow them to dive deeper if they want to learn more about your business. Some important elements to include are your company’s name and logo, your selling points, contact information, online booking feature or contact form, awards, accreditations, and proof of your work.
In addition to having a professional design, your website must also be responsive, fast, and mobile-friendly. An SSL certificate is also necessary for added security.
At Dreams Animation, we are dedicated to helping plumbing businesses like yours achieve their marketing goals and grow their client base. Contact us today to learn more about how we can help elevate your business in 2023.
Leverage Video Marketing
Dreams Animation provides high-quality video production and marketing services that can help promote your plumbing business online. Video marketing is an essential aspect of digital marketing campaigns that can significantly boost your online presence.
With more internet users consuming video content than ever, leveraging videos can be very powerful for your marketing purposes. You can incorporate phone-recorded video testimonials on your website or social media ads on Facebook and Instagram.
We understand the importance of incorporating video marketing into your strategy, and we can help create video content that will do well on social media and benefit your website as well. Advertising your video won’t require a hefty amount of money either. You can run an advertising campaign on YouTube for much cheaper than Facebook or Google.
Adding videos to your plumbing marketing strategy can help boost your SEO, increase website engagement, add to your brand personality, and give you an edge against your competition.
Invest in Social Media Marketing
Social media is another great way to promote your business and engage with your target audience. Dreams Animation can help you create buzz around your plumbing business by creating profiles on all major social media platforms.
Facebook has about 2.41 billion users to date. Dreams Animation can help you reach your target audience, get more website traffic from people near your service area, and grow awareness about your business using Facebook paid ads.
Instagram is one of the best social media platforms for spreading brand awareness and creating a loyal following. Dreams Animation can help you leverage Instagram for your plumbing marketing strategy, just like @nickdaplumber’s successful Instagram account.
Other social media platforms you can try are Twitter, Snapchat, Quora, YouTube, LinkedIn, Tumblr, and Reddit. These platforms are free to use and are great for generating potential plumbing client leads for your business.
Prioritize Customer Service
Customer service should always be your number one priority. It’s the key to your plumbing business’ success. Dreams Animation can help you provide excellent customer service to your clients by answering queries and sending simple reminders and ‘thank you’ messages.
Good word will spread about your great service, and you’ll gain a list of loyal clients. Dreams Animation can help you maintain customer loyalty by providing repeat business and more referrals.
Dreams Animation can help you ask for reviews and testimonials, which you can add to your website.
Optimize for Search Engines
Dreams Animation can help optimize your website’s performance using Search Engine Optimization (SEO) for your plumbing business. Having a website is of no use if it isn’t visible online. With 75% of internet users never scrolling past the first page of results, getting to the top could be a game-changer for your business.
Dreams Animation can help you improve your SEO by creating consistent content, choosing relevant keywords, and using alt tags. Our blog on Tips to Improve Your Website’s SEO Ranking can help you dive into it further.
Pay-Per-Click Ads for Plumbing Marketing
Combining organic traffic from SEO with paid ads is the most effective way to market your plumbing business. Dreams Animation can help you create a successful plumber marketing campaign by finding a balance between organic traffic and paid ads.
Pay-per-click, or PPC, is a form of digital advertising that only requires you to pay when your ad is clicked on. Dreams Animation can help you create Google PPC ads that show up to people who are actively searching for keywords and phrases related to your business.
We can help you bid on specific keywords and phrases, which will help your ad show up to your target audience.