Take ownership of your digital transformation
Author: Chris Price
in Consumer Sentiment,Marketing Strategy
The digital economy is one of the few growth opportunities for businesses and society. With devices, data and people becoming more interconnected, the potential to increase productivity across industry through digital technology is huge.
However, the problem is that not everyone shares such a positive view. While some are worried about the possible impact on jobs, others are concerned about how to use customer data, cybersecurity risks or simply the cost of digital transformation when budgets are tight.
“What we are seeing is a real polarisation between companies who are already digital-ready and those who are nowhere near ready,” says Brother UK’s managing director Phil Jones.
Brother recently commissioned a survey with The Daily Telegraph, Looking at the Tools of Digital Transformation, which found that more than one-third of businesses (36pc) plan to invest in technology over the next year with 28pc also investing in upskilling existing talent.
But, more worryingly, nearly the same percentage (31pc) do not have any budget next year for either technology or talent.