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Entrepreneurs Hub:
Strategies, Tips & Insights to Grow Your Business

Maximizing Business Potential through Targeted Marketing Tactics

Digital Marketing

The worldwide economy has experienced turmoil since the COVID-19 pandemic hit, affecting numerous enterprises. As per the International Monetary Fund, the global GDP witnessed its most severe decline since the Great Depression between 2019 and 2020. Additionally, the invasion of Ukraine by Russia, projected to cause a $2.8 trillion reduction in global economic output by 2023, adds to the challenges faced by businesses seeking growth.

However, a well-planned marketing strategy can prove to be a game-changer for businesses. A recent survey conducted by Gartner Inc. reveals that in 2022, marketing budgets rose to 9.5% of a company’s total revenue, marking a significant increase of over 6% from the previous year across various industries.

Marketing and business growth are interlinked. Creating awareness about your product among customers is crucial in driving sales. By differentiating yourself from your competitors and expanding your customer base, you can set the foundation for a successful business.

Here are three proven ways to elevate your marketing efforts and drive business growth, even amidst economic uncertainty.

1- Make Data-Driven Decisions

Marketing success hinges on a comprehensive understanding of two key elements. Ignoring either one will hinder your growth prospects. Firstly, it’s crucial to have in-depth knowledge of your target market, including the market landscape, ideal customer profile, pain points, challenges, and emotional triggers. This information forms the basis of creating a compelling marketing strategy.

Secondly, it’s essential to comprehend the unique offerings of your business and how they distinguish you from competitors. You should be familiar with the product’s features, benefits, use cases, and how they address customer needs. Additionally, a thorough understanding of your product’s strengths, weaknesses, opportunities, and threats (SWOT analysis) will provide a comprehensive view of what you’re selling.

Finally, bring these two pieces of information together by thoroughly researching your prospects and understanding their organizational hierarchy. For instance, in large corporations, the decision-maker may be the CISO or security director, while in smaller businesses, it could be the IT manager. However, if budget constraints are a concern, the CEO may be involved in the purchasing process. Ensure that you understand these dynamics before engaging with prospects, so you can approach the conversation with confidence.

2- Make a Personal Connection

Personalized messaging is a crucial component of a successful marketing strategy. Too often, companies focus on product features but forget to connect with their audience on a personal level. Your target audience doesn’t want to feel like just another sale opportunity. Instead, they want to feel acknowledged, heard, and understood.

One way to achieve this is by crafting a mission statement that resonates with prospects on a personal level. Your mission statement should be specific enough to convey the purpose of your business, but not so narrow that it limits growth opportunities. Make sure it clearly demonstrates how your product can help potential customers, as this can establish a relationship with them and increase the likelihood of making a sale.

With 32.5 million small businesses in the United States, according to the U.S. Small Business Administration Office of Advocacy, it’s essential to stand out from the crowd. A well-crafted marketing strategy can help you do just that and accelerate your business growth.

3- Elevate Your Online Identity

It’s estimated that Americans are exposed to anywhere between 4,000 to 10,000 advertisements daily. Businesses have turned to digital platforms such as social media, the internet, and TV to reach their target market, yet a recent survey by Gartner Inc. showed that marketers are only utilizing 42% of the tools they’ve invested in, compared to 58% in 2020. Marketing has advanced beyond billboards and newspaper ads, so it’s crucial to understand the importance of harnessing the power of digital mediums in boosting brand recognition, generating leads, building connections, and driving sales.

You can utilize various tools like pay-per-click search, web syndication, and remarketing, or engage with your audience through podcasts, webinars, and virtual events. Google dominates online visibility, but other platforms such as LinkedIn allow for targeted ads based on job function and user role, ensuring a more focused approach. By incorporating different lead generation strategies like PPC or pay-per-acquisition, you increase the chances of reaching a wider range of potential customers.

As technology advances, Intent Marketing could be the next breakthrough. With this approach, you can target an audience who is seeking a solution in your brand’s industry, even if they’re not familiar with your brand yet. These leads can be more cost-effective compared to others and may need some education about your solution and industry.

A/B testing can be a game-changer for your digital campaigns, by comparing two versions to determine which performs better. This valuable information can help you make informed decisions on your website header, ad design, or email campaign, giving you insight into what resonates with your audience and enabling you to fine-tune your marketing strategy for growth.

In uncertain economic times, it may be tempting to put marketing on the backburner. However, investing in a well-planned marketing program can make all the difference in your ability to scale. Having a targeted approach that personalizes your brand and leverages your digital presence can propel your business towards growth and success.

At Dreams Animation we have created a plan specifically for you, where we take care of these updating tasks on a monthly basis without you having to pay a salary of what the American market demands today for an expert in these matters. For just $299/month, we can do maintenance, design, and multiple actions to keep you relevant.

Contact Dreams Animation today by calling us at 212.212.202.0767 or by making an appointment on our website dreamsanimation.com and grow your business.

 

Tags: Digital Marketing

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