How to Make Your Products More Attractive
A positive shopping experience can mean the difference between a shopper buying from you or one of your competitors. One thing that plays a huge roll in your customer’s shopping experience is the way you present your products. Retails spend a lot of time and money making their products look great in actual stores, and online stores should be no different. Read on to learn how attractive products influence buyer decisions, and how you can set up your storefront for success.
Take these two products for example:
The first product is cheaper — and you can clearly see it’s water — but at the end of the day, it’s just not that appealing. The second option is more expensive, and there’s no earthly way of knowing if there’s actually any water in that box… but it’s trendy, the text is engaging, and those photos are pretty darn cool.
If you’re ordering your H2O online, we’ve got our money on you choosing the boxed water.
This is a prime example of how attractive products win us over. Two functionally (and molecularly) identical products, and yet, one is inherently more desirable than the other. And that’s the power of presentation.
Read on to learn some of our best presentation tips to make your products more attractive to your customers.
Use a Flattering Storefront Grid
The human brain craves order, and online shopping is no exception. Customers want patterns. Logic. A simple, discernible way to effectively digest information about your products. So help your customers find want they want quickly with a clear, organized online storefront.
A simple square grid can do the job just fine. But what if you adjust it to the size and ratio of your products?
Just like brick-and-mortar stores arrange long coats on hangers and t-shirts on shelves, your online store needs the right display arrangement for your products. Big or small, horizontal or vertical, the right storefront layout can do wonders for your products.
Take Good Great Photos
Unless you’re selling actual garbage, product photography should be your top priority.
Even if you have visually attractive products and have invested in product design and packaging, it will all go to waste if your photography is below par. While it pays to hire a professional photographer in some instances, it’s not the ultimate determinant of success.
Here are a few ideas to keep in mind:
- Make sure your photos reflect how the product looks in real life.
- Have one main image with the best angle of your product, but include at least 3-4 different images for customers to scroll through.
- Standardize the background color.
Write Soulful Descriptions
Photos are the first thing your customer’s see, but they won’t be the last. Your words matter — especially when it comes to your product descriptions.
At a minimum, a product description should provide customers with a product overview and key features. But we know you can do better.
Here are some tips to keep in mind when writing a product description:
- Don’t say your product is the best — explain why it’s the best.
- Speak like your customers. If you sell to moms, stick to informal, emotional language. If you sell to men who look like aspiring lumberjacks, keep it cool.
- Use words that activate the senses: describe the smell, shape, texture, or color of your product.
- Cut the extra characters and format your descriptions.
Put Your Best Products Forward
There are two types of customers who visit your storefront: those who know what they want and those who don’t.
When a customer visits your store for the first time, it might take them a minute to figure out where to start shopping, especially if you have a lot of product categories. Make it easier by showcasing your best-selling products on your homepage.
You can also add “featured” products to your store homepage to draw attention to certain products.
Showcase Your Packaging
Fifty-three percent of customers agree that the packaging material illustrates the quality of the product. So not only does the product packaging have to be good — you want your store visitors to see it too.
You don’t need to invest in platinum bubble wrap to have great packaging — just try to make your packaging neat. Use materials that are pleasant to the touch, like craft paper or textile. And keeping plastic use to a minimum in your wrapping can also add value to your brand.
Educate Your Customers
Sometimes people won’t buy a product because they’re not sure it’s the right solution or how to use it. If you sell something complex (a three-step skin care program), innovative (a wireless endoscopic camera), or multi-purpose (a transformer coat), it’s important to teach your customers how to get the most out of it.
Complex products can be harder to sell, but their features are also an endless source of content. Shoot a couple of YouTube video tutorials, write a blogpost, and add step-by-step guides to your product descriptions. Anything to help your customers feel confident and empowered when they use your products. Learn about creating explainer videos for your products here.
To sum this all up, your product presentation matters. Presenting your products well with good images, formatting, language, and packaging is the key to delivering a shopping experience that converts. So go on, delight your customers with some great looking products, and score some sales in return.
At Dreams Animation, we have years of experience creating beautiful online storefronts. As well as this, we can create professional product photos and explainer videos that will have your products flying off your virtual shelves. Get in touch today on 212.202.0767 to discuss the best eCommerce strategies for your business.