7 Fatal Mistakes Web Design Firms make with brands, corporations, and any valuable client like yourself.

1. NOT UNDERSTANDING THE HIDDEN COSTS OF A “CHEAP” WEBSITE

While you can very easily find a web designer or web development company who will design a site for you for few hundred dollars — no judgment whatsoever, I get it — they don’t you the website doesn’t come with any creative strategy or marketing understanding to generate leads and conversions for your business. Instead you will get low quality websites, potential buggy issues, incredible delays to deliver the final product, in many cases the designer may ask you for more money and the worst case scenario is: the designer will disappear or will say he/she can not perform the promised work and you lost your patience, many months waiting and money because there is no money refund. Always think about how much money you will lose by NOT selecting the right company.

2. NOT ENSURING THAT MAKING FUTURE UPDATES MUST BE UNDER YOUR CONTROL

This means you want to have a CMS (such as WordPress in the best scenario) powering your website so you can make simple site changes yourself any time anywhere, and ideally you’ll be provided some training on how to do that. Ask, “How will I make changes to my site once it’s launched?” If their answer is, “You’ll have to contact me to do it for you” … run.
We provide all features you need to make your website a success.

3. USING THE WRONG CMS FOR YOUR NEEDS

A professional designer with your best interests in mind can actually save you time and money by putting you into the appropriate solution, not just the one they happen to sell or they know better.
Everybody’s website needs are different. We primarily work with WordPress, but sometimes the right option is Magento, Drupal, Shopify or Expression Engine or Squarespace. It’s up to us, as a web professional, to understand more than one available option in the market and what platforms are best suited to the client’s needs, and to recommend the right option.

4. NOT ADDING SALES MARKETING TECHNICS IN THE PROCESS

Designers can create a beautiful website you’ll be pleased with, well… for sure if they do what you ask and want… but will your customers? Will your bottom line?
Marketing experts are key in the process to understand your market and make recommendations on how you can get better results. This takes some time, contemplation, planning, and careful consideration on your part. Most professional web designers and firms will guide you through the process of just getting the website scratched from your list but they dont’ really have a genuine interest to see you successful in the real world.

5. OffSHORING YOUR WORK.

This is America and the reality is most of the products and web developers are based somewhere else. We never seen this work for our clients. Language and time zones are the main barriers to good communication and the client suffers in the process. Some work that should take a day pr two of work sometimes can take weeks because the web designer or company you hire has no ways to push and organize a freelancer overseas and the worst part is this: If an American company doesn’t care about your business, do you think someone in a remote area will care for being paid a few hundreds of dollars? Deal with people you can see, talk, plan and build a real business, don’t play around with your baby.

6. USING MICROSOFT PRODUCTS (e.g. .NET or SQL Server) IN YOUR WEBSITE OR PLATFORM.

Microsoft technology is not widely used in the startup world, which means you might have a problem finding a new firm to help you if the current firm doesn’t work out. In some cases, clients come to us because they need to completely rewrite their code after creating the first version of their product with Microsoft technology. Your development firm should use the best tool for the job, not a legacy product.

7. THEY DON’T THINK ABOUT YOUR SEO & DIGITAL PRESENCE

One of the worst things web firms do today is about not discussing (because they are not experts) your SEO strategy and choose the right keywords to target before even designing the website. Business owners tent to build the website somewhere because is affordable, and then they decide do the SEO or Digital marketing with another company. The problem will come when the SEO agency will show you how your website is not effective for your targeted audience… starting from a wrong user exploration, bad selection of images, the absence of onsite-SEO, not having the website built with a mobile exploration mentality, not having call to actions, etc etc etc and you will end paying for a new website.

We chose to build Business not just simple websites. You deserve a World-Class Website that is compelling, presents your offer and service and is able to bring you new clients.

Hire DREAMS ANIMATION where your Dreams become Reality!!

HOW MANY THOUSANDS OF $$$ HAS YOUR COMPANY LOST BY NOT BEING PROPERLY EDUCATED BY YOUR WEB DESIGN FIRM?

Sign Up for a Complimentary Consultation Session Today!