Facebook Lends A Hand

The pendulum seems to swing back and forth quite a bit in regard to Facebook and their relationship with small business owners. Is it helpful? Is it worth your time? What is really going on with that algorithm? Well, Facebook recently announced that they’re kicking off Boost Your Business, a campaign to help small business owners understand and incorporate useful tips and tricks to help with their social media marketing.

Facebook hits the road this summer to host small business meet-ups in cities across the U.S., and with over 40 million small business pages on their site, why shouldn’t they help out? However, if you’re unable to make it to one of their stops, here are some ways to get the most out of your business page:

– Request a personalized Web address (www.facebook.com/yoursmallbusiness), and promote it across your other marketing platfroms.

– Utilize Facebook’s admin page to create and track marketing campaigns to discover what works and what doesn’t.

– Use Graph Search to find like-minded people to target your marketing (and snoop on competitors).

– Add a ‘like’ button wherever you can.

And as always, engage with your audience, produce valuable (sharable) content and create a social presence that your customers will want to share, ‘like’ and talk about.

Blog Credit: Manta

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