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Entrepreneurs Hub:
Strategies, Tips & Insights to Grow Your Business

Compelling Reasons for Entrepreneurs to Harness the Power of Instagram for Their Business

Digital Marketing

Are you an entrepreneur looking to expand your business’s online presence? Have you considered building your Instagram following? Instagram is an excellent platform for businesses to connect with their audience, and here are a few reasons why Dreams Animation recommends Instagram for entrepreneurs.

Outpacing Twitter in Growth

Instagram is growing faster than Twitter, with over 300 million active accounts. Twitter has faced challenges recently, while Instagram has been steadily expanding. Dreams Animation recommends investing in Instagram to stay ahead of the competition.

Better User Engagement Than Facebook

Facebook’s reach has been shrinking, but Instagram has been gaining more engagement from users. According to recent reports, Instagram is surpassing Facebook by more than 15% in user engagement. Dreams Animation recommends that entrepreneurs consider switching to Instagram to increase their audience engagement.

Increase Sales Opportunities

Instagram’s vast audience can help businesses increase brand awareness, but it can also lead to sales. Dreams Animation recommends adding links to a contest, a giveaway, or your company’s profile to print ads to attract more followers and increase sales.

Join the Growing Instagram Community

Instagram is growing by almost 50% every year, and it shows no signs of stopping. It’s predicted that Instagram will eventually reach one billion active users per month, providing an opportunity for entrepreneurs to expand their audience. Dreams Animation recommends growing your follower list now to get ahead of the curve.

Leverage the Local Advantage

Instagram gives entrepreneurs easy access to their customers, making it a valuable tool for brick-and-mortar businesses. Dreams Animation recommends using Instagram to attract nearby followers and gain an edge over competitors. While Twitter’s location-based tools are easy to use, Instagram is catching up, making it a viable option for entrepreneurs to connect with their local audience.

Show Your Creative Side

Instagram has evolved from a mere photo-sharing app to a platform where users can create and share high-quality content. As an entrepreneur, you can use this to your advantage by encouraging your followers to create visually stunning content that’s relevant to your brand. By holding a contest or giveaway, you can build a loyal follower base that’s interested in what you have to offer. Get inspired by checking out some of the most successful Instagram ad campaigns.

Instagram is No Longer Just for the Younger Generation

If you think that Instagram is only for the younger generation, think again. With more than one-quarter of adults in the US using the platform, Instagram has become a broad platform that caters to a diverse audience. Whether you’re targeting millennials, baby boomers, or Gen Xers, you can be sure that your message will reach a wider demographic on Instagram.

Get Ahead of Your Competitors

If you’re one of the few businesses that don’t have an Instagram account, you’re missing out on a golden opportunity to get ahead of your competitors. According to recent studies, less than one-quarter of US brands have an Instagram presence. By building your Instagram following, you can gain a significant advantage over your competitors.

Boost Your Engagement

Instagram’s user engagement is unmatched, surpassing even that of Facebook. According to studies, Instagram posts receive nearly five times the number of interactions that Facebook posts do. With Instagram Insights, you can determine which posts are driving the most engagement and optimize your content to keep your followers active and engaged.

Showcase Your Brand’s Personality

Every brand has a story to tell, and Instagram offers a visual platform that makes it easy to share your brand’s personality with the world. By building a following on Instagram, you can share your company’s fun side, build brand loyalty, and create a community of engaged followers who are interested in what you have to offer.

Drive Traffic to Your Website

Instagram can be a powerful tool for driving traffic to your website. By building a loyal following, you can attract visitors who want to see what your brand is all about. And when they like what they see, they’ll tell their friends and family about it, spreading the word about your business organically.

Grow Your Follower Base

If you’re looking to grow your Instagram following, Dreams Animation can help. As a website development and maintenance company, we have the expertise to create stunning Instagram campaigns that resonate with your target audience. Contact us today to learn more about how we can help you build a loyal Instagram following that drives traffic and boosts engagement.

 

 

Tags: Digital Marketing

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