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Challenge:

CPR123 Emergency training facility approached Dreams Animation in 2014 for help with increasing their online sales and  brand recognition. At the moment of contacting Dreams Animation, the company had revenues of $600,000 a year. Their focus was trying to target the medical groups in the U.S by making sure professionals get trained and certified/re-certified with on-site courses and not just online courses like many other medical training websites offered. The challenge was growing online conversions and represent the brand on a local level for an increase in sales.

Solution:

Dreams Animation created a strong and professional branding campaign and marketing strategy through website and social media targeting to drive more traffic for their company. Dreams worked on placing strategic focus on SEO and conversion optimization.

  • SEO optimization
  • Target audience analysis
  • Social Media Management
  • Content Marketing

Over the Phone Customer Reach:

During the first stages of advertising, CPR123 did not get frequent phone calls. Now,  with the help of advertising and promotion the calls have become an integral part of CPR123’s marketing strategy to provide more personalized service to customers. CPR123 also has AdWords call extensions to make it convenient and easier for customers to click-to-call directly from mobile search ads, social media and the personal website.

Quality Users:

Through Google’s conversion tracking capabilities, it also found that many of its quality app users were coming from Search, so the company decided to invest in finding new app users through that channel.

To find these quality users, working with Google created a relevant keyword list and to build a Search app install campaign to drive installs at high volumes.

Results:

CPR123 began with two locations, in Manhattan and Mineola New York. Now CPR123 has a total of 5 locations, including their extension site in San Antonio, Texas.  CPR123 now holds a revenue of 3 million dollars by the end of 2018.

  • 49%  increase in revenues in last 4 years.
  • 5 Locations
  • 150% average reach on social media
  • Average 88% audience engagements
  • 200% increase in ROS

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