Today, 91% of consumers check email at least once a day on their smartphones, according to a mobile behavior survey conducted by Salesforce. Optimizing for mobile customers is a critical factor in the success of your small business’ email campaigns.
Here are some basic mobile tips from Manta’s Academy course on Email Marketing:
- Stick with a simple, one-column design.
- Increase font size for easy reading on mobile phones.
- Reduce the file size of any images or logos in your emails.
- Allow plenty of space between copy and buttons for easy clicking with large fingers.
If you use an email service provider like Emma or Constant Contact, use one of their mobile-friendly templates. If you’ve had trouble getting results from your email campaign, a new mobile template may be the solution you’re looking for.
Email is a great way to keep customers engaged with your small business. Make sure they open, read and act on the offers in your emails by making them mobile-friendly!