16 Wise Ways To Build Your Brand In 2016
Culling the best branding advice, this post shares the top 16 ways you can bolster the brand called you.
#16 Create a SlideShare. One of the best ways to demonstrate your thought-leadership is with a presentation expressing your point of view. SlideShare allows you to upload your valuable content and make it available to your audience. As an added benefit, you can feature it on your LinkedIn profile and share it with your connections with just a few clicks. Here’s what you need to know.
#15 Learn a new skill. If you aren’t learning, you’re not standing still; you’re falling behind. Identify the single most important skill you would like to learn or improve (public speaking, social media, strategic planning, etc.) and commit to a development plan. First, see what’s available through your company’s talent enhancement team. Then seek out the learning you need and make sure you put it into your calendar. Learning a new skill is one of the three things that will make you happy – as I wrote in this piece.
#14 Document your wins. In a world where we spend a lot of time crossing things off our to-do list and then immediately moving to the next item, it might feel foreign or indulgent to step back and take some time to acknowledge your accomplishments. However, that pause and acknowledgement is a powerful form of fuel for getting more things done. Here’s a place where you can record and collect your top daily wins.
# 13 Create your home on the web. There was a time when having your own real-estate on the web was overkill, but competition is increasing. Having your own web site allows you to showcase your brand your way so you can stand out from others who seek to achieve the same goals. In this post, I describe how you can use branded.me to easily create your own web site (disclosure: branded.me is a partner of my company, Reach Personal Branding).
#12 Join a LinkedIn group. This is by far the best opportunity to connect with like-minded professionals on a wide scale and expand your visibility. Some groups have tens or hundreds of thousands of members. Here’s how to get started with LinkedIn Groups.
#11 Ask questions. One recurring theme in my previous posts has to do with questions. There are two kinds of questions to integrate into your habits for 2016. The first category is questions to ask yourself so you can get clear on your personal brand. You can download my 50 questions to ask here. The other type comes from my article about incorporating coaching skills into your leadership style.
#10 Request a recommendation. Personal branding is less about tooting your own horn and more about having others toot it for you. Reach out to a manager or a business partner from the past who can help you validate what you say about yourself.Here’s how. Then, take the time to return the favor by proactively recommending someone from your past.
#9 Make your manager successful. In this piece, I provide some advice for helping your boss succeed. If you are focused on the things that will help her or him move forward, it will help you move forward too. What will you do to help your manager shine?
# 8 Write a LinkedIn Blog. When LinkedIn introduced the long-form blogging feature, they unleashed your most powerful personal branding platform. There is no longer a need for you to maintain a separate blogging site. And best of all, LinkedIn has a built-in audience of more than 380 million people who are potential viewers of your written brilliance.
#7 Fail frequently. In my interview with executive coach Sam Collins, she shared what she believes to be her number one key to success – failure. Here’s what she said about the importance of failure.
#6 Become a storyteller. In his bestseller, A Whole New Mind,Dan Pink says stories are memorable because that’s how our brain is wired to remember. In this interview, renowned storyteller Lani Peterson shares tips for telling stories and explains why they are powerful tools for building your personal brand.
#5 Sleep. Make a commitment in 2016 to get more sleep. You will be more focused and more creative, and you’ll have the stamina you need to succeed in our 24/7 world. Here’s how to add more sleep to your goals for 2016.
#4 Become a video star. Next to being there in person, video is a powerful vehicle for building your personal brand. It allows you to deliver a complete communication and build emotional connections – in ways you can’t with the written word. Here are 10 ways to use video to build your brand.
#3 Lead fun meetings. Want to make your mark in 2016? Here’s one of the best ways to do it: make meetings fun! Make elation the normal reaction to seeing a meeting invitation from you; don’t let your meetings become the calendar item everyone dreads and avoids. I share more about making meetings fun in this post about five easy ways to get noticed.
#2 Thank and acknowledge. I didn’t realize it until I went back to look at my collection of my Forbes blogs that this was a key theme in 2015, and I often connected it with leadership. In “5 Unexpected Things Successful Leaders Make Time For Every Month” and “How To Lead When You Aren’t The Leader,” I share the importance of gratitude and ways you can integrate it into your daily routine. How will you add gratitude to your personal branding plan for 2016?
And the number 1 way to build your brand in 2016…
#1 Brand your LinkedIn summary. With more than a half million views, this post was one the most popular I have ever written. It provides the step-by-step process for crafting the perfect LinkedIn summary to reflect the real-world you. Remember, your first impression is often formed online – and likely via LinkedIn. So taking action will have a direct impact on your success in 2016!